Brand Guidelines — v1.0

JD Pro Painting
& Services

Florida, USA  ·  Quality You Can See  ·  Residential & Commercial

Logo Variants

Use the correct variant depending on the background. Never alter colors or proportions.

JD
PRO
PAINTING
& SERVICES
QUALITY YOU CAN SEE
JD
PRO
PAINTING
& SERVICES
QUALITY YOU CAN SEE
JD
PRO
PAINTING
& SERVICES

Profile Icon

Use only for profile pictures on Instagram, Facebook, Google Business and WhatsApp.

Brand Colors

Extracted from the existing logo. These are the only colors to use across all brand materials.

Navy Blue
#1C2B4A
Primary · JD letters · Backgrounds
Royal Blue
#3A6BC9
Secondary · PAINTING word · CTAs
Gold
#C9A84C
Accent · PRO word · Dividers · Rings
White
#FFFFFF
Backgrounds · Text on dark
Near Black
#1A1A1A
Body text · Dark backgrounds
Color Ratios — How to use them
NAVY 60%
BLUE 25%
GOLD 15%

Navy is the dominant color. Blue supports it. Gold is used sparingly as the accent that draws the eye — CTAs, highlights, separators.

Type System

Two fonts only. Playfair for headlines, Montserrat for everything else.

Quality You Can See
Playfair Display — Bold 700
Headlines · Hero titles · Section titles
Google Fonts: free
PROFESSIONAL PAINTING
Montserrat — SemiBold 600
Subheadings · Navigation · Buttons
letter-spacing: 0.05em
We deliver fast, clean, and high-quality painting for homes and businesses across Florida. Your space transformed — on time, every time.
Montserrat — Regular 400
Body text · Descriptions · Captions
line-height: 1.7
PRO PAINTING & SERVICES · FLORIDA
Montserrat — Medium 500
Labels · Tags · Eyebrows
letter-spacing: 0.25em · ALL CAPS

Brand Copywriting

Ready-to-use copy for bio, web, ads and captions. All in English.

Instagram Bio

🎨 Professional Painting in Florida
🏠 Residential & Commercial
⚡ Fast. Clean. Quality guaranteed.
📞 Free estimate → Link below

Keep it short. Use the link in bio for quotes.
Google Business Description

JD Pro Painting & Services delivers professional interior and exterior painting for homes and businesses across Florida. Fast turnaround, quality materials, and clean results — every time. Request your free estimate today.

Hero Headline (Web)

Quality You Can See.
Results You Can Trust.

Subhead: Professional painting for homes and businesses in Florida.
WhatsApp / First Contact

Hi! I'm JD from JD Pro Painting. We specialize in residential and commercial painting across Florida — fast turnaround and quality guaranteed. Would you like a free estimate for your project?

Tagline Variants

Primary: Quality You Can See
Alt 1: Fast. Clean. Professional.
Alt 2: Your Space, Transformed.
Alt 3: We Don't Just Paint. We Deliver.

Reel / Video Hook Ideas

"Before vs After — you won't believe this is the same room"

"Why most painting jobs fail (and how we avoid it)"

"We finished this office in one weekend — here's how"

Qué hacer y qué no hacer

✓ Siempre haz

  • Usa Navy + Gold como combinación principal
  • Usa el logo redondo en todas las fotos de perfil
  • Mantén "Quality You Can See" como eslogan principal
  • Usa Playfair Display para todos los titulares principales
  • Agrega siempre el aro dorado al logo redondo
  • Usa el espacio en blanco con generosidad — transmite calidad

✕ Nunca hagas

  • Cambiar el azul o dorado por otros colores
  • Usar más de 3 colores en una misma pieza
  • Estirar o distorsionar el logo
  • Colocar el logo sobre fondos fotográficos recargados
  • Usar más de 2 tipografías en cualquier material
  • Usar mayúsculas en todo el texto de párrafo

Orden de implementación

1
Exporta el logo redondo → úsalo como foto de perfil en Instagram, Facebook y WhatsApp
2
Crea la cuenta de Instagram con la biografía anterior → activa el enlace en la bio (Linktree o directo)
3
Crea la landing page con Claude Code usando este brand kit → despliega en Vercel
4
Crea el perfil de Google Business → usa el logo y la descripción de esta guía
5
Primeros 4 reels con las ideas de gancho anteriores — graba antes/después del primer trabajo